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The 💯 Digest
Max Haining
March 31, 2024
“My tech startup failed because our founding team were all non-technical” - Max, founder of the 100 School
Welcome to the 💯 Digest: a weekly newsletter that helps you solve problems that matter with tech - through stories, handpicked links, and one mystery opportunity (read till the end 👀). Brought to you by the 100 School team (#100daysofnocode / #100daysofai)
This week’s 💯 Digest includes…
👏 Be 100: How this non-techie went from corporate to entrepreneurship & more!
📚 Watch/read/listen: How to get started in Bubble & more!
🗻 Board meeting: Learn this marketing framework & more!
🤫 Weekly advent calendar: One mystery opportunity!
Be 💯 just like…
Whether it's automating daily nuisances or developing groundbreaking apps, we want to spotlight non-techies leveraging tech to 💯…
Read. Watch. Listen. To... 📖
Sure, we’re all about helping you learn tech skills but if we dig a little deeper, it’s really about a committment to showing up and hitting 💯% of your potential with the tools at your disposable. Some gems to help you get there…
Join our board meeting 🏂
If you want to see under the hood and shape what’s next for the 100 school, this is your stop.
👀 First some context…
It’s Max here 👋. If you didn’t know, I run 💯 School. Growing up my tech skills were pretty bad. That’s until I started asking the “dumb” questions I was always too scared to ask - and ever since, I’ve been turning the answers into free challenges for anyone to learn tech skills (in less scary, more fun ways). Hence #100daysofnocode & #100daysofai.
I’m also a solo-founder. And get told a lot…”Max! You should get some extra help calling the shots”.
That’s where you come in.
We started as a Twitter hashtag. No curriculum, team or mission. Just me in lockdown trying to learn a new skill. Community was the only thing that kept me going. And I want to continue building this thing with you, the community - because without it, well…it wouldn’t be a thing; only an idea.
That’s why I’m going to use this little corner of the digest to share lessons and updates/questions with you every week. Like a board meeting but way more casual 😅. Thankyou 🙏
💯 WIN
We hit 11k students for 100DaysOfAI 🥳
A year ago today I was on a park bench listening to this MFM episode all about AI. The penny dropped. I realised 1. that I needed to learn AI skills 2. I needed to help more people learn these skills.
Inspiration is a magical thing, a productivity multiplier, a motivator. But it won’t wait for you. Inspiration is a now thing. If it grabs you, grab it right back and put it to work. - David Hansson
And that’s what I did. I literally sprinted home. And shipped the first version of 100DaysOfAI the next day. This was it. Just a Notion template and a landing page to collect emails.
Now, if you’re reading this, there’s a high chance you’re starting #100DaysOfAI tommorrow. With 11K+ folks around the world!! Crazy. Goodluck 😊
📕 LESSON
Be intentional about where you place your marketing bets
I tried to launch #100daysofnocode 2.0 twice last week on Product Hunt. Twice got rejected (see why here). It was a good reminder to reflect on this question: do I own, rent or borrow the line(s) of communication I have with my intended audience?
This question comes from the ORB framework and it’s a great way to assess how your marketing efforts are spread. And where your dependencies may be. Thankfully our scheduled Product Hunt launch was intended as a “last hurrah” for our marketing campaign. But had it been THE marketing campaign, our student acquisition efforts would of been in trouble. Hence why reflecting on your spread is important, otherwise you may not be able to get your “thing” in front of people that need it most!
Your weekly advent calendar 🎁
Every week we share a little mystery opportunity that we think you’ll like - it can be everything from a tool discount, merch drop, event, freelance gig, new project or challenge we’re launching - we try to keep you on your toes. A weekly advent calendar but just not in December. Drum roll please 🥁….
Until next time (drop me a reply if you have any Q’s 😊),
Max 👋
P.s Want to sponsor the next digest? Find out more here
