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💯 Digest: We launched! It's messy! It's working!

What happens when you launch two products at once, the latest AI features in Chrome and Notion, time to add "Vibe Coding" to your skills on LinkedIn + inspiration to build with AI from the #100school community.

Author

Max Haining
September 21, 2025

👋 Hey, it's Max

Thursday was Day 1 of our new 30 Days of AI challenge. 7,000 people ready to start. Emails scheduled. Team pumped. And then... technical issues. If you've ever launched anything, you know that specific flavor of panic. I sent a frantic Slack message to the team, we huddled, and put together a gameplan.

Here's what I learned in those chaotic hours:

1. You can never test enough (but we're going to test even more)
2. When things go wrong, you show your true colors (that’s why I’m grateful for my team and the #100school community we’re building together)

I go on a longer rant about all of that here but the beautiful irony is that while we were scrambling to fix bugs and other issues, challengers were already sharing wins.

  • Bea created a 1-page PRD, asked Google AI Studio to visualize it, then threw it into Lovable and created this cute little retro progress tracker where you could plant a pixel flower for each day you complete of the 30 Days of AI challenge.

  • Florian Müller explored the capabilities of NotebookLM from Google for the first time to create content (podcasts, mind maps, videos…) from his outside office that I’m not at all jealous of.

  • Adam not only publicly committed to the challenge but also created an accountability group of 10 people who he met during our live launch event.

And some teams (like Headway) decided to share their feedback with us in the form of…memes.

the silly things in question ☝️ thanks Alina! Keep em’ coming!

We're also learning what happens when you launch two products simultaneously. Our new Chrome extension (our "OS" for learning) is being battle-tested by hundreds of users for the first time. The bug reports are flowing in, but so is the enthusiasm.

So yeah the truth about launches is they're messy, they're humbling, and they're where real learning happens. Not just for the 7,000 people taking our challenge, but for us too.

Window into the Future 🔮:

When "Vibe Coding" Becomes a Professional Skill

Last week, Yev Marusenko (Growth at Lovable) shared something that stopped me in my tracks. LinkedIn now lets you add "Lovable" and "Vibe Coding" as official skills on your profile. Right there, sandwiched between these new-age skills, was "100DaysOfNoCode", the challenge that started this whole journey 5 years ago.

But this isn't about us though. A fundamental shift is happening in how professional skills are being defined, validated, and valued. When a product name becomes a skill, it signals that the tool has become a new category of professional capability.

What's Actually Happening Here?

Tools like Lovable, Cursor, Bolt, V0, Replit, Anything, and many more are democratizing creation. "Vibe Coding" isn't a joke. We're witnessing the transition from credential-based validation to output-based proof of work.

What This Means For You:

1. Start Building Your Proof-of-Work Portfolio Today

  • Pick one AI tool (Claude, Lovable, Cursor, V0)

  • Build something small every week

  • Document everything publicly (LinkedIn, X, personal blog)

  • Your portfolio is your new resume

2. Reframe Your Skills for the AI Era Instead of saying: "I'm a marketing manager with 10 years experience" you can start saying: "I use AI to run marketing experiments 10x faster than traditional methods"

3. Take "Vibe Coding" Seriously (But Keep It Real)

Here's the thing, and I need to be honest with you. Yes, you can create a bunch of stuff quickly with these AI tools. But when the bugs hit (and they will), when things don't work as expected (and they won't), when you need to actually understand what's happening under the hood, that's when the real learning begins.

I'm not saying don't use these tools. I'm saying use them with intention. The difference between playing with AI and building with AI is persistence through the frustrating parts.

  • Tools like Lovable aren't toys

  • Spend 30 minutes this week building something with AI

  • The barrier is your imagination (not your technical skills)

If you’re still not sure what vibe coding is, check out this blog.

4. Make Your Learning Visible

  • Share your struggles & wins

  • Build in public, fail in public, learn in public

  • Your learning journey is your credential

Five years ago, "100DaysOfNoCode" was just my personal challenge. Today, it's a LinkedIn skill with endorsements. Five years from now, the random AI experiment you start this week might be the skill everyone's trying to acquire.

The future of work is being built by people "vibing" with AI right now.

Read. Watch. Listen. To... 📖

We’re not just learning new tools. We’re learning how to work differently. These pieces helped me think deeper (and faster):

Before You Go…

What are your thoughts on this shift? Are you already "vibe coding"? Reply and let me know what you're building with AI 😊

Cheers!

Max 👋

P.s Want to make your team & company AI-first? Let us help here.