• 100 School
  • Posts
  • 💯 Digest: Wake up, it's shipping season!

💯 Digest: Wake up, it's shipping season!

OpenAI just turned ChatGPT into Amazon. Sora breaking feeds. Claude is officially the best coding model in the world. Plus: Anthropic's cozy coffee shop marketing.

Author

Max Haining
October 05, 2025

👋 Hey, it's Max

It's been a wild week in AI. Both on a personal and industry level.

Personally, we've hit the 15-day milestone with our 30 Days of AI challenge and honestly this cohort has been special. My expectations are pretty high as we enter the next two weeks where our challengers are about to learn how to Build AI Agents and Prototype to Launch. All while the next cohorts to our AI bootcamps are starting tomorrow (1 day left to enroll)

But let's talk about the industry for a sec... Look, it feels redundant to say it's been another crazy week in AI (then you remember that AI is a global $244 billion market that’s expected to grow to $827 billion by 2030) but seriously, it HAS been.

If your feed is anything like mine, you're probably trying to remember w*f actually happened this past week. Why is Sam Altman stealing Ghibli art from Miyazaki? Why is there CCTV footage of him also stealing GPUs at Target for Sora inference? So to save you the endless scrolling and the AI slop, here's my recap of what happened this week in AI and how it matters to the future of your work.

OpenAI just launched a new social app and its #1 on the app store

Remember when we all lost our minds over those wooly mammoths? Yeah, well now everyone can make them. OpenAI dropped Sora 2 to the public this week, their video generation model that they teased back in 2024.

The Sora 2 tweets have been absolutely unhinged. People are creating everything from hyperealistic movie scenes to UGC-style ads that look like they cost a lot of $$$ to produce to videos of your site in 1995 Windows app. I tried the last one using the prompt “100 school program for Windows 3.11 for the 486DX2 PC (1995) 480i handheld crt footage" and this is what I got lol def nailed the CRT aesthetic. Everything else is between me and Sora's interpretation of 100 School.

Think about what this means: Every ad idea that was "too expensive" is now possible. Every piece of UGC content is about to get 10x more creative. The line between "real" and "AI-generated" is officially gone. But honestly apart from all the wild Sora videos flooding my timeline, I almost forgot about...

The best coding model in the world

Anthropic dropped Claude Sonnet 4.5 and they're not being shy about it. They’re calling it "the best coding model in the world.” According to Anthropic, Sonnet 4.5 is:

  • The strongest model for building complex agents

  • The best model at using computers

  • Actually maintains focus on complex tasks without drifting

But here's what actually matters for you: this isn't just another AI that agrees with everything you say.

We finally have an AI that will tell you when your idea is actually bad. It won't just polish your rough draft, it'll tell you to start over if that's what you need to hear. The technical stuff is really impressive. It can work autonomously for 30+ hours and literally cloned the Claude.ai website from scratch in one go.

Oh, and quick sidebar: Anthropic just launched this "thinking" campaign that's... different. Maybe it's just good marketing, but after years of DISRUPTION and REVOLUTIONARY and UNPRECEDENTED, seeing an AI company act like they're building something you'd actually want to hang out with feels different. More of this energy please.

Window into the Future 🔮

OpenAI Just Turned ChatGPT Into a Shopping Mall

OpenAI launched "Instant Checkout" that’s powered by Stripe where users in the U.S. can now buy products from Shopify and Etsy directly within ChatGPT conversations.

Back in July I wrote about how we're getting more and more traffic from ChatGPT, and how that number keeps growing. I said ChatGPT was quietly becoming the new search engine. Well, imagine what Instant Checkout in LLMs mean for the future of commerce, shopping, and your business...

Here's how it works:

  • You ask ChatGPT for gift ideas or product recommendations

  • It shows you relevant products (organic results, not ads)

  • Hit "Buy" and checkout without ever leaving the chat

  • Your payment info is already there if you're a subscriber

Why this matters more than you think:

  1. The new game is making your products discoverable to AI agents. If ChatGPT can't find and understand your product, you're invisible to 700-8-00 million weekly users.

  2. People trust AI recommendations more than paid ads (more than 41% of consumers). When ChatGPT suggests a product, it's like getting advice from a knowledgeable friend who's read every review and compared every option.

  3. No more bouncing between 17 tabs comparing products or abandoning carts because the checkout process was annoying. It's conversation to conversion in seconds.

The concerns people are raising (and why they're valid):

  • "What about data privacy?" you're trusting ChatGPT with purchase history

  • "Will this kill small businesses?" maybe, if they don't adapt

  • "Is this just making us more impulsive buyers?" many, yes

The thing is this isn't about whether we should do this. It's already happening. I think every business needs to start thinking about how to be discoverable and purchasable by LLMs and AI agents, not just humans. Your product descriptions, your data structure, your entire digital presence needs to be AI-readable.

The gap between people who consume AI news and people who use AI tools is getting wider every day. Don't just read about this stuff. Ship something. That's the whole point of our 30 Days of AI challenge as well as our 30+ cohorts bootcamps.

☝️ next cohorts start Oct 6th btw so if you’re planning to enroll, run don’t walk 🏃

Before You Go…

Keep building. Keep shipping. Keep it 💯

Cheers!

Max 👋

P.S. Want to make your team & company AI-first? Let us help here.